There is so much discussion about promoting goods and services at shows, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is complement and intensify your presence efforts through event marketing.
Participation in a trade show forms part of the abovementioned marketing strategy. There is still competition in such an event, but at least you don?t have to deal with thousands or even millions of competing businesses. To make sure your high visible exhibition stand design rises above the rest, you could implement the following suggestions.
Choose Layout Wisely
Stand designscan be categorized into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned layouts, it’s important to think about the location of and space around your booth. For booths with spacious surrounds, a peninsula stand is considered the most ideal option. A row stand provides privacy and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You can also make use of a double-decker stand if your organizers and the venue allow. With this, you can mix and match different stand layouts.
How to make exhibition design meet your needs__
Brighten Up Your Booth
To be able to determine the role exhibitions play when compared to other communication tools and instruments an organization must take two considerations into account: the concentration of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity levels are especially low. Nevertheless, they increase with the utilization of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information, culminating in a face-to-face encounter, during which information is accepted by all the senses.
One of the mostbest ways to outshine your competitors is to make sure that your high visible exhibition stand design is well-lit. You do not would like your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of deciding on standard cold lighting, ask your stand provider to use worm lights or modern Led lighting. Aside from lighting systems, another way of brightening up your stand is featuring LED screens. These do not only lighten up your stand they may also be means to feature your video ads, instructional videos, and customer testimonials.
Exhibition design effective solutions__
Is your brand name recognizable in several distances? This can be a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be seen by event-goers even from afar.
Globalbrands and international akting businesses have their stands tailor made to enhance their unique characteristics and colors. Some resemble their products? shapes. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These elements should prominently present your brand name, logo, taglines and other promotional messages. Having bespoke furniture that complements your brand colors can also help.
Creative customized exhibition design__
Your efforts should not end at putting up a high visible exhibition stand though. It’s also advisable to designate your people to different parts of the venue. Provide them logo-bearing t shirts so event-goers can recognize and associate them to your brand easily. additional info
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on sitehelp and support, assist throughout exhibitions, exhibitors brand and exhibition marketing targets.